How to Get More Followers on Instagram

How to Get More Instagram Followers

Instagram has become one of my favorite social media networks. I love pictures so that has a lot to do with it. Instagram is a great tool for businesses who sell tangible products. If you are in the food, photography or retail business you should give it a try. In the past two days my friends have approached me asking how they can get more followers. Here are three small steps you can take for more followers.

  • Connect to Facebook: Most of us have more Facebook friends than Instagram followers. If you connect Instagram to Facebook your friends will see that you’re active and they will also see your Instagram user name.
  • Use Hashtags: A hashtag is the symbol # followed by a word or phrase. I’m sometimes annoyed by the serial hashtag users, but it is very effective when looking for followers who have a particular interest. The explore tab allows you to search by user name or hashtag. For example, if I’m interested in jewelry, the explore tab will display all the pictures with a #jewelry.
  • Engage: Instagram is similar to Facebook in many ways. Currently, my favorite community on Instagram is fitness. They are large in number, informative and very supportive. You gain a larger following by helping others.  If you’re following someone pay attention to the comments others post on their pics. If there is a question you know the answer to, don’t be afraid to answer.

Instagram is so much more than posting pictures, and if you use it to its full capacity then you will reap the benefits!

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Facebook Got Your Tongue?

How To Use Facebook

Posting a status on Facebook doesn’t come naturally to all of us. There are just times where we can’t think of what to post. Creating a social media calendar is a good solution to this problem, but if you find yourself at a lost for words when the “what are you thinking” box comes up below are a few ideas:

  • Holidays: Most of us are familiar with the popular holidays like Valentine’s Day and Halloween, but every day is a small holiday. When posting for my restaurants I often search food holidays. If it’s National Chocolate Day or Cheese Day, I use that as a foundation for my post. There are also holidays like Best Friend Day or Hug a Tree Day that we all can relate too.
  • Questions: Sometimes you should let your followers do the talking. The most random question can gain huge comments. Don’t be afraid to just ask your followers “How was your weekend?” or “Comment one word to explain your mood.” I think you get the point! People love talking about themselves and a question will allow them to.
  • Motivation: Have you ever heard of shareable content? The most shareable content are those quotes and phrases we see all over the place. Everyone loves a good quote, and they are so easy to find. Just add some simple text along with it. You can encourage them to like or share if they agree.

These are just a few ideas to get your brain juices flowing! Comment below if you have any great tips you want to share.

Back to the Basics in Social Media

Facebook Marketing

Once upon a time, social media was a world of only people. Do you remember this time? There were not too many brands, only a handful of ads, and we were just people interacting with other people. I remember first joining Facebook as a college student, and I dove into the social media world. I was liking pictures, tagging my friends, and being completely active. I was so excited to reconnect with old friends and family.

Fast forward to today and business has complicated everything. There are millions of article on “how to” and “how to not” do social media, and everyone is a social media expert(I’m a social media manager btw:). Brands have crashed Facebook and turned a networking site for teenagers into a marketing site for businesses. I’m definitely not complaining, but why has the emergence of brands changed EVERYTHING?

When you think about it, we should just go back to the basics in social media. We all use to engage with family and friends, and as a business you should still be doing that. If you weren’t a business, and you were still the typical Facebook user how would you behave on Facebook(or Twitter)? A social media strategy is very important to being effective on Facebook, but being authentic and engaging is also important. Remember, that people are still on Facebook for its initial purpose, to talk to other people. Let’s go back to the basics in social media!