Social Media Imitates Art

 

A roll of 35mm movie film

What’s your favorite movie?

I love Remember the Titans. It has the perfect blend of inspiration, humor and entertainment. Your favorite movie probably makes you laugh, think, act, or all of the above. Everyone has a favorite movie, and while our movies are different, we like them for the same reasons.

If you’re the manager of a social media network, think of it as a movie. Are you making your followers laugh? Are you making them think? Are you causing them to act? If not, it’s time to readjust your efforts. The smallest changes can make a big difference. You may need to change your content. You may need to change the times you post. Or, maybe you just need to add attention-grabbing images to your post.

I don’t want to pressure you, but you’re the director/producer/writer of the movie. OK, I do want to pressure you a little, because pressure is a good thing. With so many movies out, how will you get people to like yours? The reason someone likes your social media network is no different than them liking their favorite movie. Be funny, inspiring, entertaining and honest.

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My Worst Experience!

Scene Clapper

Back to the topic of customer complaints on social media. In To Delete or Not Delete we discussed the positive impact responding can have on a company.

Now, I want to see how you will respond. I will play the role of the customer posting on your company’s Facebook wall,  and I want you to comment your response in the comment section.

“I go to your store all the time, and I’ve never had such a bad experience as today. The cashier Laura, refused to give me 40% off of my purchase because my coupon was expired by one day. I loved the outfit so much that I decided to buy it. After going home to show off the outfit to my husband, I found a huge ink stain on it. I took it back to your store and guess who refused to return it? Laura said that she couldn’t return items that had been worn and damaged. I will never go to this store again, and I highly recommend for others not to.”

If you’re like me, you probably want to respond with some asterisks and other characters. We’re professionals, so you have to keep it censored. So, tell me your respond in the comments below. 1, 2, 3, Go!

How to Job-Proof Your Social Network

Fired

“I would like to extend you a job offer.”

These are the words that everyone wants to hear, but your social media page could stand between you and your job offer. The misconception is that a great resume and cover letter are the key to getting a job. Wrong! Maybe 10 years ago. Today, social media plays a huge part in the application and screening process.

Let’s just pretend that both of these pictures are not me. You’re a hiring manager who has it narrowed down to two candidates, which one would you choose?

IMG_0918

Candidate 1: Grenade Drinking Gina

IMG_1218

Candidate 2: Newspaper Reading Nancy

Candidate two has my vote. Here are small actions you can take to job-proof your social network.

1. Delete incriminating photos of yourself.

So, what’s incriminating? The pictures that show you’re guilty of nonprofessional behavior. If you are doing any of the following, please delete: drunk, throwing up gang signs, smoking illegal substances, and under arrest. Also, change your settings to where you have to approve photos that you’re tagged in. This will avoid your friends posting pictures of you in your unpleasant moments.

2. Make your profile private.

You can always make your profile private to the public. People who aren’t your friends will have limited access to view your page. My personal profile is unsearchable. You can only see my entire profile or request to be my friend if we have a mutual friend.  I once had an employer get access to my page through a Facebook friend who worked for the company. It’s a very small world.

3. Tell employers where to go.

Include a link in your resume or email that tells employers where to go. This allows you to control what profile the hiring manager views. I always include a link to my LinkedIn profile when applying for a position.  LinkedIn is a professional network, so there shouldn’t be any casual photos on there.

What are your thoughts on this subject? Do you job-proof your social media network? Let me know in the comments!

To Delete or Not to Delete: How to Handle Customer Complaints on Social Media

Customer Complaints on Social Media

So, you’ve landed your first big social media client. It’s your first day managing their social network pages, and you begin posting. You’re excited at the number of shares and likes you receive. After taking a break from monitoring the page, you decide to log-in. You’re greeted with 5 notifications.  It’s a very unhappy customer complaining about your client’s services and products. To add oil to the fire, her supporters appear voicing their negative opinions. What’s a girl(or guy) to do?

Often, we are so consumed with social media content that we forget the other roles of a social media manager. A mediator and customer service representative are two of the many roles. When faced with whether to delete or keep a negative post, I keep it. It is completely up to you and your client, but here’s how I see it.

We live in a world where the bad receives more attention than the good, and your audience is waiting to see how you handle it. When someone posts a negative comment on social media, it is not a problem. It’s an opportunity. Will you be defensive? Will you be rude? Will you ignore the comment? Will you display concern? How you respond to the comment is way more important than the comment itself. Customer complaints should be handled the same way online as offline.

We’ll touch more on this subject later this week!

My Top 3 Social Media Resources

Social media is no exception to the saying  “practice makes perfect,” but there are many times where I turn to people who have already done the practice and perfected it.

If you need a course in Social Media 101, here are three great teachers:

Amy Porterfield: Amy Porterfield is not your typical social media expert. She is a business-minded woman who branded her name from the ground up. She knows what works on Facebook, and she is excited to share it through her free webinars or paid program, FB Influence. It’s a challenge for me to sit still for more than 20 minutes, but Amy makes learning fun and conversational.

Social Media Examiner: Social Media Examiner was my very first social media resource, and I was hooked after I discovered it. I just couldn’t resist those social media tips delivered right to my inbox. If there is any news (big or small), you will be the first to know about it thanks to the examiner.

HubSpot: I have a collection of social media ebooks from HubSpot about the ins and outs of social media. They understand the power of the word FREE, and they give out valuable resources. I highly recommend following them on Facebook and becoming an email subscriber so you don’t miss out on good information.

Experimenting is a huge part of social media, but there are experts in the field who can offer good advice.  Hope you find these three resources as helpful as I do!

Are You Tired of Seeing These?

You know those ecards that were floating around Instagram, Facebook, and email last year? Well they’re back(thanks to me), but this time they’re much better. Why? Oh, I’m glad you asked. They’re better because they’re all about social media! I’ve collected six social media ecards to tickle your funny bone.

Social Media Ecards     Social Media Ecards

SocialMediaEcard      Social Media Ecards

Social Media Ecards              Social Media Ecards

I hope these give you a little laugh on humpday! I even decided to use one for today’s Facebook post. Take a look!

Social Media Manager e-card

The Social Media Manager Syndrome

 

Social Media Manager e-card

The Social Media Manager Syndrome is the sudden urge to become the manager of social media pages that are not your own. This includes Facebook, Twitter, Pinterest, LinkedIn, Google+ and any other network.

Symptoms

A person with Social Media Manager Syndrome may have the following symptoms:

  • Increased use of the computer
  • The tendency to call themselves a “social media manager” to family, friends, and complete strangers
  • Shower the world with posts, tweets and pins
  • Add social media apps to their phones
  • Become emerged in webinars, ebooks and social media related resources
  • Join social media related groups on LinkedIn
  • Tweet in their sleep
  • Bore relatives and partner with social media related topics
  • Use of uncommon words like Hootsuite and EdgeRank

Sign and Tests

While there are no tests to confirm this syndrome, there are ways to figure out if your condition is serious. Questions to ask yourself include:

Am I passionate about being a Social Media Manager?

Do I have the experience and knowledge to support this syndrome?

Have I seen measurable results as an outcome of my symptoms?

Support Groups

The following organizations are actually enablers to the Social Media Syndrome and will heighten your expertise:

Amy Porterfield

Social Media Examiner

Mashable

Soshable

Warning: The Social Media Manger Syndrome is spreading rapidly. If you or anyone you know experience this, please be sure to learn from an expert.

Social Media Quotes

I just love a good quote! Don’t You? Quotes reaffirm what we already know, and they are great sources of inspiration. So without further ado here are 10 social media quotes from brands, social media mavens and other marketers.

  • “Our head of social media is the customer.” McDonald’s
  • “Focus on how to be social, not how to do social.” Jay Baer
  • “What happens in Vegas stays in Vegas, what happens on Twitter stay on Google Forever.” Jure Klepic
  • “Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” Amber Cadabra
  • “The beauty of social media is that it will point out your company’s flaws; the key questions is how quickly you address these flaws.” Erick Qualmann
  • “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie
  • “Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin
  • “Privacy is dead, and social media holds the smoking gun.” Pete Cashmore
  • “What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.” David Armano
  • “We’re not in control of the conversation, so we need to monitor it and adjust our strategy accordingly.” Anonymous

Do you have a favorite social media quote? Come on by my Facebook and share it!

Social Media in Superbowl

Social Media in the Superbowl

Did any of you catch Social Media in the Superbowl? It wasn’t as entertaining as Beyonce, but I did see some correlations between social media and football while watching the game.

I don’t know much about football, and this Sunday was the first time I sat down and watched a game in its entirety. We decided to go to my grandmas who is a big sports fan. My grandma mentioned that she was rooting for one team because she liked the players. Also, she stood behind them because it was a great team, and she trusted them to win. How are you when you watch a game? Most of us are glued to the TV, and we are interested in what our team will do next. The winning team either wins because they have a great strategy or the other team just wasn’t fit to be in the game.

As a business, do you have a good social media strategy? You must have a plan to play in the social media game. There must also be likeable players on your team. Nobody likes a business who is full of itself. I promise your fans will be rooting for you if you think about them whenever you post, tweet or pin. Don’t give the other team(or business) a chance to take the spotlight. Remember all of your fans are watching and you must catch their attention with each play!

 

10 Day Notice

10 Day Notice!

 

10 Day Notice

 

10 Day notice? You’re probably asking yourself “what the hell is she talking about.” Well, I turned in a 10 day notice at my job, so the social media and writing world now has my full attention. Don’t everyone hire me at once :). I want to share a little of my journey with you, and it may help you take the big step.

While I won’t disclose the company, I will say that I’ve been unhappy for quite some time. As the Communication/Office Coordinator my job consisted of social media, review management, clerical tasks, and so much more. It was my first job after college, and for several months I was just happy to have a nice paycheck. After about three months I started to notice a few things:

  1. I did not have freedom to use the creativity and writing style that I loved.
  2. There was an entrepreneur seed that began to grow inside of me.
  3. I realized I loved my job duties but I did not enjoy working for an asshole(excuse my language).

Like any other young woman, I began applying to hundreds of other positions. Although I had great experience, I really didn’t have much luck finding a job. I was applying for a job and researching more about starting my own business at the same time. But wait, “what makes you think you have what it takes to be an entrepreneur.” is what the voice inside of my head was telling me. Anyways, fast forward past hundred of job applications, a bunch of start-up articles, and my savior Marie Forleo, and I’m at this point. I’m saying goodbye to stability and welcoming risk with open arms.

All it took was more faith than fear. I will be providing Freelance Writing and Social Media services!