Social Media Imitates Art

 

A roll of 35mm movie film

What’s your favorite movie?

I love Remember the Titans. It has the perfect blend of inspiration, humor and entertainment. Your favorite movie probably makes you laugh, think, act, or all of the above. Everyone has a favorite movie, and while our movies are different, we like them for the same reasons.

If you’re the manager of a social media network, think of it as a movie. Are you making your followers laugh? Are you making them think? Are you causing them to act? If not, it’s time to readjust your efforts. The smallest changes can make a big difference. You may need to change your content. You may need to change the times you post. Or, maybe you just need to add attention-grabbing images to your post.

I don’t want to pressure you, but you’re the director/producer/writer of the movie. OK, I do want to pressure you a little, because pressure is a good thing. With so many movies out, how will you get people to like yours? The reason someone likes your social media network is no different than them liking their favorite movie. Be funny, inspiring, entertaining and honest.

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How to Job-Proof Your Social Network

Fired

“I would like to extend you a job offer.”

These are the words that everyone wants to hear, but your social media page could stand between you and your job offer. The misconception is that a great resume and cover letter are the key to getting a job. Wrong! Maybe 10 years ago. Today, social media plays a huge part in the application and screening process.

Let’s just pretend that both of these pictures are not me. You’re a hiring manager who has it narrowed down to two candidates, which one would you choose?

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Candidate 1: Grenade Drinking Gina

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Candidate 2: Newspaper Reading Nancy

Candidate two has my vote. Here are small actions you can take to job-proof your social network.

1. Delete incriminating photos of yourself.

So, what’s incriminating? The pictures that show you’re guilty of nonprofessional behavior. If you are doing any of the following, please delete: drunk, throwing up gang signs, smoking illegal substances, and under arrest. Also, change your settings to where you have to approve photos that you’re tagged in. This will avoid your friends posting pictures of you in your unpleasant moments.

2. Make your profile private.

You can always make your profile private to the public. People who aren’t your friends will have limited access to view your page. My personal profile is unsearchable. You can only see my entire profile or request to be my friend if we have a mutual friend.  I once had an employer get access to my page through a Facebook friend who worked for the company. It’s a very small world.

3. Tell employers where to go.

Include a link in your resume or email that tells employers where to go. This allows you to control what profile the hiring manager views. I always include a link to my LinkedIn profile when applying for a position.  LinkedIn is a professional network, so there shouldn’t be any casual photos on there.

What are your thoughts on this subject? Do you job-proof your social media network? Let me know in the comments!

To Delete or Not to Delete: How to Handle Customer Complaints on Social Media

Customer Complaints on Social Media

So, you’ve landed your first big social media client. It’s your first day managing their social network pages, and you begin posting. You’re excited at the number of shares and likes you receive. After taking a break from monitoring the page, you decide to log-in. You’re greeted with 5 notifications.  It’s a very unhappy customer complaining about your client’s services and products. To add oil to the fire, her supporters appear voicing their negative opinions. What’s a girl(or guy) to do?

Often, we are so consumed with social media content that we forget the other roles of a social media manager. A mediator and customer service representative are two of the many roles. When faced with whether to delete or keep a negative post, I keep it. It is completely up to you and your client, but here’s how I see it.

We live in a world where the bad receives more attention than the good, and your audience is waiting to see how you handle it. When someone posts a negative comment on social media, it is not a problem. It’s an opportunity. Will you be defensive? Will you be rude? Will you ignore the comment? Will you display concern? How you respond to the comment is way more important than the comment itself. Customer complaints should be handled the same way online as offline.

We’ll touch more on this subject later this week!

Facebook Got Your Tongue?

How To Use Facebook

Posting a status on Facebook doesn’t come naturally to all of us. There are just times where we can’t think of what to post. Creating a social media calendar is a good solution to this problem, but if you find yourself at a lost for words when the “what are you thinking” box comes up below are a few ideas:

  • Holidays: Most of us are familiar with the popular holidays like Valentine’s Day and Halloween, but every day is a small holiday. When posting for my restaurants I often search food holidays. If it’s National Chocolate Day or Cheese Day, I use that as a foundation for my post. There are also holidays like Best Friend Day or Hug a Tree Day that we all can relate too.
  • Questions: Sometimes you should let your followers do the talking. The most random question can gain huge comments. Don’t be afraid to just ask your followers “How was your weekend?” or “Comment one word to explain your mood.” I think you get the point! People love talking about themselves and a question will allow them to.
  • Motivation: Have you ever heard of shareable content? The most shareable content are those quotes and phrases we see all over the place. Everyone loves a good quote, and they are so easy to find. Just add some simple text along with it. You can encourage them to like or share if they agree.

These are just a few ideas to get your brain juices flowing! Comment below if you have any great tips you want to share.

Back to the Basics in Social Media

Facebook Marketing

Once upon a time, social media was a world of only people. Do you remember this time? There were not too many brands, only a handful of ads, and we were just people interacting with other people. I remember first joining Facebook as a college student, and I dove into the social media world. I was liking pictures, tagging my friends, and being completely active. I was so excited to reconnect with old friends and family.

Fast forward to today and business has complicated everything. There are millions of article on “how to” and “how to not” do social media, and everyone is a social media expert(I’m a social media manager btw:). Brands have crashed Facebook and turned a networking site for teenagers into a marketing site for businesses. I’m definitely not complaining, but why has the emergence of brands changed EVERYTHING?

When you think about it, we should just go back to the basics in social media. We all use to engage with family and friends, and as a business you should still be doing that. If you weren’t a business, and you were still the typical Facebook user how would you behave on Facebook(or Twitter)? A social media strategy is very important to being effective on Facebook, but being authentic and engaging is also important. Remember, that people are still on Facebook for its initial purpose, to talk to other people. Let’s go back to the basics in social media!