Social Media Imitates Art

 

A roll of 35mm movie film

What’s your favorite movie?

I love Remember the Titans. It has the perfect blend of inspiration, humor and entertainment. Your favorite movie probably makes you laugh, think, act, or all of the above. Everyone has a favorite movie, and while our movies are different, we like them for the same reasons.

If you’re the manager of a social media network, think of it as a movie. Are you making your followers laugh? Are you making them think? Are you causing them to act? If not, it’s time to readjust your efforts. The smallest changes can make a big difference. You may need to change your content. You may need to change the times you post. Or, maybe you just need to add attention-grabbing images to your post.

I don’t want to pressure you, but you’re the director/producer/writer of the movie. OK, I do want to pressure you a little, because pressure is a good thing. With so many movies out, how will you get people to like yours? The reason someone likes your social media network is no different than them liking their favorite movie. Be funny, inspiring, entertaining and honest.

The Reason Why You Can’t Write

 

Imperfection

I’m a Freelance Writer, but aren’t we all? While I would love to think my profession is exclusive and only open to some, it’s open to everyone. Even you! You have the ability to write, but the reason you can’t write is because you’re seeking perfection. There is nothing wrong with perfection, but this is a major barrier for people who want to start writing. It use to be a huge barrier for me.

Perfection happens after you start. Perfection happens after you practice. Perfection happens after you become willing to learn.

Businesses, building structures, and novels start as a draft. Before it’s a draft, it is an idea. There is so much pressure out there about the importance of content and content marketing causing us to forget what’s really important. If you want to write, my advice to you is to just start. Let go of the perfection concept long enough to get 300 words on the paper.

Why I Have No Blog Posts

I will have no blog posts this week, but I have a very good excuse. Normally, I spend my weekend writing blogs for the following weeks. This weekend was spent taking chances on slot machines and indulging in free cocktails at the Coushatta Casino Resort. This was my first time at the Coushatta, and my second time at a casino. It was a nice getaway, but I think I’ll stick to my natural talents. Gambling isn’t one of them.

My goal this week is to finish my social media e-book which will be available on my website. I’ll keep you posted on that. Anyways, I hope everyone has a great week!

 

 

 

 

My Other Passion

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Do you mind if I venture off topic for a moment? I want to talk a little about my other passion.

I would call my life kind of challenging. I have a lot going on right now, and I thank God for giving me the strength to get from point A to point B. I also thank my body.  Remember the saying be good to your body and your body will be good to you? Because I have so many things to do in between waking up and going to bed, I try to do my best in the health and fitness area.When I eat junk food and fried foods, it takes a toll on my energy. Of course, I have my weaknesses like oreos and anything that’s bread, but I’m seeking counseling(jk). If you’re on a budget or have limited time, here are some tips.

  • No Gym, No Problem: Before you spend $40/month on a membership, check out other alternatives to getting your sexy back. I alternate between Jillian Michael’s Ripped in 30, Jillian Micheal’s 6-Week 6-Pack, Simply Yoga App, and Nike Training Club App. Social media sites like Pinterest and Instagram are full of at-home workouts.
  • Break the Fast: I know you’ve heard this before, but breakfast is the most important meal of the day. And, breakfast doesn’t have to be “breakfast” food. My breakfast is sometimes tilapia, spinach and sweet potato. Other days I’ll have a wheat waffle, eggs, fruit bowl and a smoothie. Mix it up so you don’t get bored.
  • H20 is the Way to Go: Water is good for plants, but it’s great for you! I believe 8 glasses is the recommended amount.

I usually start my days at 6am, and end them at about midnight. I would not be able to do this without having a healthy lifestyle.  I love health and fitness, but balance is very important. Try not to deprive yourself of the things you love. It’s all about moderation.

Share your tips in the comments below!

My Worst Experience!

Scene Clapper

Back to the topic of customer complaints on social media. In To Delete or Not Delete we discussed the positive impact responding can have on a company.

Now, I want to see how you will respond. I will play the role of the customer posting on your company’s Facebook wall,  and I want you to comment your response in the comment section.

“I go to your store all the time, and I’ve never had such a bad experience as today. The cashier Laura, refused to give me 40% off of my purchase because my coupon was expired by one day. I loved the outfit so much that I decided to buy it. After going home to show off the outfit to my husband, I found a huge ink stain on it. I took it back to your store and guess who refused to return it? Laura said that she couldn’t return items that had been worn and damaged. I will never go to this store again, and I highly recommend for others not to.”

If you’re like me, you probably want to respond with some asterisks and other characters. We’re professionals, so you have to keep it censored. So, tell me your respond in the comments below. 1, 2, 3, Go!

How to Job-Proof Your Social Network

Fired

“I would like to extend you a job offer.”

These are the words that everyone wants to hear, but your social media page could stand between you and your job offer. The misconception is that a great resume and cover letter are the key to getting a job. Wrong! Maybe 10 years ago. Today, social media plays a huge part in the application and screening process.

Let’s just pretend that both of these pictures are not me. You’re a hiring manager who has it narrowed down to two candidates, which one would you choose?

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Candidate 1: Grenade Drinking Gina

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Candidate 2: Newspaper Reading Nancy

Candidate two has my vote. Here are small actions you can take to job-proof your social network.

1. Delete incriminating photos of yourself.

So, what’s incriminating? The pictures that show you’re guilty of nonprofessional behavior. If you are doing any of the following, please delete: drunk, throwing up gang signs, smoking illegal substances, and under arrest. Also, change your settings to where you have to approve photos that you’re tagged in. This will avoid your friends posting pictures of you in your unpleasant moments.

2. Make your profile private.

You can always make your profile private to the public. People who aren’t your friends will have limited access to view your page. My personal profile is unsearchable. You can only see my entire profile or request to be my friend if we have a mutual friend.  I once had an employer get access to my page through a Facebook friend who worked for the company. It’s a very small world.

3. Tell employers where to go.

Include a link in your resume or email that tells employers where to go. This allows you to control what profile the hiring manager views. I always include a link to my LinkedIn profile when applying for a position.  LinkedIn is a professional network, so there shouldn’t be any casual photos on there.

What are your thoughts on this subject? Do you job-proof your social media network? Let me know in the comments!

To Delete or Not to Delete: How to Handle Customer Complaints on Social Media

Customer Complaints on Social Media

So, you’ve landed your first big social media client. It’s your first day managing their social network pages, and you begin posting. You’re excited at the number of shares and likes you receive. After taking a break from monitoring the page, you decide to log-in. You’re greeted with 5 notifications.  It’s a very unhappy customer complaining about your client’s services and products. To add oil to the fire, her supporters appear voicing their negative opinions. What’s a girl(or guy) to do?

Often, we are so consumed with social media content that we forget the other roles of a social media manager. A mediator and customer service representative are two of the many roles. When faced with whether to delete or keep a negative post, I keep it. It is completely up to you and your client, but here’s how I see it.

We live in a world where the bad receives more attention than the good, and your audience is waiting to see how you handle it. When someone posts a negative comment on social media, it is not a problem. It’s an opportunity. Will you be defensive? Will you be rude? Will you ignore the comment? Will you display concern? How you respond to the comment is way more important than the comment itself. Customer complaints should be handled the same way online as offline.

We’ll touch more on this subject later this week!