Social Media Quotes

I just love a good quote! Don’t You? Quotes reaffirm what we already know, and they are great sources of inspiration. So without further ado here are 10 social media quotes from brands, social media mavens and other marketers.

  • “Our head of social media is the customer.” McDonald’s
  • “Focus on how to be social, not how to do social.” Jay Baer
  • “What happens in Vegas stays in Vegas, what happens on Twitter stay on Google Forever.” Jure Klepic
  • “Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” Amber Cadabra
  • “The beauty of social media is that it will point out your company’s flaws; the key questions is how quickly you address these flaws.” Erick Qualmann
  • “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie
  • “Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin
  • “Privacy is dead, and social media holds the smoking gun.” Pete Cashmore
  • “What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.” David Armano
  • “We’re not in control of the conversation, so we need to monitor it and adjust our strategy accordingly.” Anonymous

Do you have a favorite social media quote? Come on by my Facebook and share it!

Social Media in Superbowl

Social Media in the Superbowl

Did any of you catch Social Media in the Superbowl? It wasn’t as entertaining as Beyonce, but I did see some correlations between social media and football while watching the game.

I don’t know much about football, and this Sunday was the first time I sat down and watched a game in its entirety. We decided to go to my grandmas who is a big sports fan. My grandma mentioned that she was rooting for one team because she liked the players. Also, she stood behind them because it was a great team, and she trusted them to win. How are you when you watch a game? Most of us are glued to the TV, and we are interested in what our team will do next. The winning team either wins because they have a great strategy or the other team just wasn’t fit to be in the game.

As a business, do you have a good social media strategy? You must have a plan to play in the social media game. There must also be likeable players on your team. Nobody likes a business who is full of itself. I promise your fans will be rooting for you if you think about them whenever you post, tweet or pin. Don’t give the other team(or business) a chance to take the spotlight. Remember all of your fans are watching and you must catch their attention with each play!


How to Get More Followers on Instagram

How to Get More Instagram Followers

Instagram has become one of my favorite social media networks. I love pictures so that has a lot to do with it. Instagram is a great tool for businesses who sell tangible products. If you are in the food, photography or retail business you should give it a try. In the past two days my friends have approached me asking how they can get more followers. Here are three small steps you can take for more followers.

  • Connect to Facebook: Most of us have more Facebook friends than Instagram followers. If you connect Instagram to Facebook your friends will see that you’re active and they will also see your Instagram user name.
  • Use Hashtags: A hashtag is the symbol # followed by a word or phrase. I’m sometimes annoyed by the serial hashtag users, but it is very effective when looking for followers who have a particular interest. The explore tab allows you to search by user name or hashtag. For example, if I’m interested in jewelry, the explore tab will display all the pictures with a #jewelry.
  • Engage: Instagram is similar to Facebook in many ways. Currently, my favorite community on Instagram is fitness. They are large in number, informative and very supportive. You gain a larger following by helping others.  If you’re following someone pay attention to the comments others post on their pics. If there is a question you know the answer to, don’t be afraid to answer.

Instagram is so much more than posting pictures, and if you use it to its full capacity then you will reap the benefits!

Facebook Got Your Tongue?

How To Use Facebook

Posting a status on Facebook doesn’t come naturally to all of us. There are just times where we can’t think of what to post. Creating a social media calendar is a good solution to this problem, but if you find yourself at a lost for words when the “what are you thinking” box comes up below are a few ideas:

  • Holidays: Most of us are familiar with the popular holidays like Valentine’s Day and Halloween, but every day is a small holiday. When posting for my restaurants I often search food holidays. If it’s National Chocolate Day or Cheese Day, I use that as a foundation for my post. There are also holidays like Best Friend Day or Hug a Tree Day that we all can relate too.
  • Questions: Sometimes you should let your followers do the talking. The most random question can gain huge comments. Don’t be afraid to just ask your followers “How was your weekend?” or “Comment one word to explain your mood.” I think you get the point! People love talking about themselves and a question will allow them to.
  • Motivation: Have you ever heard of shareable content? The most shareable content are those quotes and phrases we see all over the place. Everyone loves a good quote, and they are so easy to find. Just add some simple text along with it. You can encourage them to like or share if they agree.

These are just a few ideas to get your brain juices flowing! Comment below if you have any great tips you want to share.

Back to the Basics in Social Media

Facebook Marketing

Once upon a time, social media was a world of only people. Do you remember this time? There were not too many brands, only a handful of ads, and we were just people interacting with other people. I remember first joining Facebook as a college student, and I dove into the social media world. I was liking pictures, tagging my friends, and being completely active. I was so excited to reconnect with old friends and family.

Fast forward to today and business has complicated everything. There are millions of article on “how to” and “how to not” do social media, and everyone is a social media expert(I’m a social media manager btw:). Brands have crashed Facebook and turned a networking site for teenagers into a marketing site for businesses. I’m definitely not complaining, but why has the emergence of brands changed EVERYTHING?

When you think about it, we should just go back to the basics in social media. We all use to engage with family and friends, and as a business you should still be doing that. If you weren’t a business, and you were still the typical Facebook user how would you behave on Facebook(or Twitter)? A social media strategy is very important to being effective on Facebook, but being authentic and engaging is also important. Remember, that people are still on Facebook for its initial purpose, to talk to other people. Let’s go back to the basics in social media!